I think that my music video and my other products (my digipak and digipak advert) conform to a brand identity that I have created for the band, The Coral. For my digipak and digipak advert I chose a house style colour of an orangey yellow. I felt that these types of colours would be appropriate for the genre (indie/rock) and would reflect the band well. I kept this house style for the two print media pieces, but for the video I did not have the opportunity to put this colour in.
I think that it is important to create an identity to which printed products are going to be recognised by people. Music videos can be unique selling points, that differ from the printed media for the band. Both can be considered to be as equally effective in promoting the artist. I think that my music video provides a bit of realism to the generally quirky band, although I have included some quirky elements, such as the mirror sequence, and Lego Indiana Jones cutaway.
Together, all three of my products that I have created fit together quite nicely and seem to have worked out well from my initial ideas and concepts.
No comments:
Post a Comment