My Digipak Advert

This is my digipak advertisement which would appear in magazines and maybe newspapers.

Digipak Advert Analysis 2

This digipak advert is for Snow Patrol, Fallen Empires. Again it uses a pretty basic colour scheme - grey, black and red. There is just the one image (which is the same as the digipak itself) and it covers half of the page. This immediately is where the reader's eye is drawn - due to the size and strikingness of the image. One feature of this advert is that all of the text is in capital letters which makes it bold and easy to read. The larger the size of the writing, the more important it is. Because of this the importance of the text from this advert is - the band name, the title, the release date, what's available for the product, and then the website and the production company.

Digipak Advert Analysis 1

This advert uses a basic colour scheme - black, with oranges and reds to provide contrast (due to the "Ashes & Fire" title to the album). In music magazines, the colour scheme tends to be black and white, so the adverts will look to break the mould and stand out more. I will look to use colours that will stand out and catch the attention of readers by being different. The writing is in bold font and the text is centralised, with the readers eye being drawn to the pictures and colour at the top, then in the middle for the writing. In the bottom left, there is a link to the vendor, HMV. Just from glancing at various music-related adverts, it is clear that having a big company helping to advertise alongside the artist, and they promote each other - a form of synergy. Another key feature of this advert is the quote - "His best record in a decade" from Q (I didn't even know John Cleese listened to this sort of music...) and this shows the album in a positive light.