This digipak advert is for Snow Patrol, Fallen Empires. Again it uses a pretty basic colour scheme - grey, black and red. There is just the one image (which is the same as the digipak itself) and it covers half of the page. This immediately is where the reader's eye is drawn - due to the size and strikingness of the image. One feature of this advert is that all of the text is in capital letters which makes it bold and easy to read. The larger the size of the writing, the more important it is. Because of this the importance of the text from this advert is - the band name, the title, the release date, what's available for the product, and then the website and the production company.
Wednesday, 25 January 2012
Digipak Advert Analysis 2
This digipak advert is for Snow Patrol, Fallen Empires. Again it uses a pretty basic colour scheme - grey, black and red. There is just the one image (which is the same as the digipak itself) and it covers half of the page. This immediately is where the reader's eye is drawn - due to the size and strikingness of the image. One feature of this advert is that all of the text is in capital letters which makes it bold and easy to read. The larger the size of the writing, the more important it is. Because of this the importance of the text from this advert is - the band name, the title, the release date, what's available for the product, and then the website and the production company.
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