Target Audience For My Video

For my music video, I have chosen a more mature audience than I first thought, young adults (17-24) - so that if I include intertextual references that they would understand it and also enjoy the song itself. The genre of my band is indie, so that will attract a fairly youthful adult anyway. My video will appeal to possibly a more male audience, who generally enjoy this type of music more. Also they are more likely to relate to the character I hope to portray in the video, through similar situations/experiences. Other interests for my audience, will be comedy films - not really big blockbuster type films - they gain more enjoyment of smaller productions made by independent companies. They will be the complete opposite to Rubicam and Young's Mainstream audience member, and have more choice and knowledge of less-high profile bands and music. A secondary audience will be the women of a similar age, who may see the character as more empathisable rather than relatable.