- The music videos show some genre characteristics. IE bands that are from the rock genre will generally have live performance in their videos somewhere.
- There is a match of the visuals to the lyrics. IE the video has a narrative and in some respect relates to particular lyrics.
- There is a match of the visuals to the music. IE the mood of the song is reflected in the video through action.
- Recurring requirements made by the record label to promote the artist through key selling points. IE a lot of close-ups (or shots in general) of the lead singer who is clearly identified as the leader of the band and is a key selling point to the success of the brand.
- Voyeurism of females. IE objectification and watching of women.
- Intertextuality (even if it's in just a small way). IE using existing techniques or action that the audience can relate to something else.
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