The best way to access music videos is through the internet, on websites such as Youtube. There are also a lot of music channels on different types of television providers. The main purpose of having a music video for the song, is to promote the band and the song, to increase publicity and awareness. Because of this it is important to create something very artistic and engaging, to keep audiences interested and re-watching the video. If a music video has humour or something particularly unique, then they stand a greater chance of capturing the audience. This will also help to promote the band through word of mouth - with people bringing it up in conversation as an interest.
Music videos became more popular in the early 1980s when it reached out to a mainstream audience through the creation of the american television channel, MTV - with 24-hour a day music videos. Bands like Duran Duran and Adam and the Ants profited greatly from producing music videos for television.
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