How did you use media technologies in the in the construction and research, planning and evaluation stages?
In the construction, research and planning stages there were many technologies that I feel I used effectively such as YouTube - in looking at existing music videos, and also in publishing my first edit and then final product. I also used YouTube to upload videos including my location shots and possible props that I would use. For research, I used the internet a lot, and several music magazines in order to look at existing digipak advertisements. To research the digipaks themselves, I used ones that I owned myself, and that I could extract the generic conventions from. In constructing the video itself, I used the school's camera and tripod, then used the firewire to upload the video onto the Apple iMac onto Adobe Premiere Pro in order to edit.
For the evaluation section, I have been refering back to my coursework here on blogger and also recorded a feedback session with my peers immediately after showing them the video for the first time properly.
Advanced Portfolio MV
Monday, 16 April 2012
Evaluation Part 3
What have you learned from your evidence feedback?
The feedback that I have received from my product has been very encouraging. After my first draft, I found that my concepts and ideas that i had tried to get across, such as the use of the cutaway to the Lego Indiana Jones PS3 gameplay. I wanted to include this clip because it was quite an original way to put across the metaphor in the lyrics of 'when I'm down and my hands are tied' and this received positive feedback in the first draft which meant that I did not have to look for any alternative cutaway to use. The alignment of the clip transitions and the beats in the music was something that had been constructively suggested. When developing my video for my final edit, I was concentrating a lot on trying to get the timing better. I also added a lot more transitions between clips, in order to help the timings and make it more interesting towards the audience. ">
The feedback that I have received from my product has been very encouraging. After my first draft, I found that my concepts and ideas that i had tried to get across, such as the use of the cutaway to the Lego Indiana Jones PS3 gameplay. I wanted to include this clip because it was quite an original way to put across the metaphor in the lyrics of 'when I'm down and my hands are tied' and this received positive feedback in the first draft which meant that I did not have to look for any alternative cutaway to use. The alignment of the clip transitions and the beats in the music was something that had been constructively suggested. When developing my video for my final edit, I was concentrating a lot on trying to get the timing better. I also added a lot more transitions between clips, in order to help the timings and make it more interesting towards the audience. ">
Evaluation Part 2
How effective is the combination of your main product and ancillary texts?
I think that my music video and my other products (my digipak and digipak advert) conform to a brand identity that I have created for the band, The Coral. For my digipak and digipak advert I chose a house style colour of an orangey yellow. I felt that these types of colours would be appropriate for the genre (indie/rock) and would reflect the band well. I kept this house style for the two print media pieces, but for the video I did not have the opportunity to put this colour in.
I think that it is important to create an identity to which printed products are going to be recognised by people. Music videos can be unique selling points, that differ from the printed media for the band. Both can be considered to be as equally effective in promoting the artist. I think that my music video provides a bit of realism to the generally quirky band, although I have included some quirky elements, such as the mirror sequence, and Lego Indiana Jones cutaway.
Together, all three of my products that I have created fit together quite nicely and seem to have worked out well from my initial ideas and concepts.
I think that my music video and my other products (my digipak and digipak advert) conform to a brand identity that I have created for the band, The Coral. For my digipak and digipak advert I chose a house style colour of an orangey yellow. I felt that these types of colours would be appropriate for the genre (indie/rock) and would reflect the band well. I kept this house style for the two print media pieces, but for the video I did not have the opportunity to put this colour in.
I think that it is important to create an identity to which printed products are going to be recognised by people. Music videos can be unique selling points, that differ from the printed media for the band. Both can be considered to be as equally effective in promoting the artist. I think that my music video provides a bit of realism to the generally quirky band, although I have included some quirky elements, such as the mirror sequence, and Lego Indiana Jones cutaway.
Together, all three of my products that I have created fit together quite nicely and seem to have worked out well from my initial ideas and concepts.
Evaluation Part 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
In my media product I developed conventions of real media products such as transitions between clips. There normally are transitions that aren't too flashy or cinematic. With my link to Lucasfilm through the Lego Indiana Jones clip, and my love for the Star Wars films, I wanted to include some Star Wars-styled swipe transitions. I also managed to get ones that enhanced my theme - a dream styled one, a page turning (from a book) one and also a quirky pushed down transition.
In my media product I developed conventions of real media products such as transitions between clips. There normally are transitions that aren't too flashy or cinematic. With my link to Lucasfilm through the Lego Indiana Jones clip, and my love for the Star Wars films, I wanted to include some Star Wars-styled swipe transitions. I also managed to get ones that enhanced my theme - a dream styled one, a page turning (from a book) one and also a quirky pushed down transition.
Wednesday, 25 January 2012
Digipak Advert Analysis 2
This digipak advert is for Snow Patrol, Fallen Empires. Again it uses a pretty basic colour scheme - grey, black and red. There is just the one image (which is the same as the digipak itself) and it covers half of the page. This immediately is where the reader's eye is drawn - due to the size and strikingness of the image. One feature of this advert is that all of the text is in capital letters which makes it bold and easy to read. The larger the size of the writing, the more important it is. Because of this the importance of the text from this advert is - the band name, the title, the release date, what's available for the product, and then the website and the production company.
Digipak Advert Analysis 1
This advert uses a basic colour scheme - black, with oranges and reds to provide contrast (due to the "Ashes & Fire" title to the album). In music magazines, the colour scheme tends to be black and white, so the adverts will look to break the mould and stand out more. I will look to use colours that will stand out and catch the attention of readers by being different. The writing is in bold font and the text is centralised, with the readers eye being drawn to the pictures and colour at the top, then in the middle for the writing. In the bottom left, there is a link to the vendor, HMV. Just from glancing at various music-related adverts, it is clear that having a big company helping to advertise alongside the artist, and they promote each other - a form of synergy. Another key feature of this advert is the quote - "His best record in a decade" from Q (I didn't even know John Cleese listened to this sort of music...) and this shows the album in a positive light.
Sunday, 20 November 2011
A Further Edit...
I thought that this would be my final end cut, however, due to some unfathomable reason, the wipe transition has not come out successfully. I have tried to amend this in several ways by editing the transition's properties but this was unsuccessful. I have now decided to use another transition for my final product.
Friday, 11 November 2011
Editing Development From Draft
From my first draft, I have taken on board some of the feedback and will try to incorporate this into my final cut. In order to do this I have re-uploaded the footage to start from scratch again to try to get things right and how I want them. By doing it this was I wont get confused by what I have already done and can do it more precisely than I did with my quickly edited first draft. I will also start to play around with the footage more, adding effects and possibly some transitions in order to enhance the flow and continuity of the video.
Tuesday, 8 November 2011
Feedback From Rough Draft
- snap to shaving foam face and off again could it be in time to the music? Like the hands - they are really well timed.
- eyes at the end in time with the music
- great footage but would be even better if all the scene changes are more aligned with the music
- good story line and loved the use of lego man with hands tied.
- eyes at the end in time with the music
- great footage but would be even better if all the scene changes are more aligned with the music
- good story line and loved the use of lego man with hands tied.
Monday, 7 November 2011
Rough Edit of My Music Video
This is the original, briefly edited cut of my music video. I will look to get some initial feedback and make alterations when doing my final director's cut.
Unfortunately in order to get the video onto the blog i have had to export it at a poorer quality (Web Streaming) to get it compressed enough to go on here. A better quality rough draft will be shown to an audience at a promotion, and feedback will be posted soon.
Unfortunately in order to get the video onto the blog i have had to export it at a poorer quality (Web Streaming) to get it compressed enough to go on here. A better quality rough draft will be shown to an audience at a promotion, and feedback will be posted soon.
Thursday, 27 October 2011
Character Representation
In terms of Propp's Character Theory, my main (and only shown) character will be the "hero" type. The plot will revolve around him and there will be an emotional connection between the audience and this character. In the story the hero will be seeking a resolution to his situation that involves the implied "princess".
Saturday, 22 October 2011
Shooting Schedule
On Tuesday 25th October I will start to film the shots at the beginning that need to be done in my house in the morning (shots 1-24). Then mid-morning (approximately 10.30-11.30), go out to Mangotsfield Common in order to get the outdoor shots (25 - 34). Early evening: return home to shoot thee remaining shots (35-42). I think that shooting roughly at the same time it is supposed to be will add to the realism and believability of the video. Continuity can also be insured by filming the shots in order.
Tuesday, 18 October 2011
Monday, 17 October 2011
Annotation of Lyrics
Wednesday, 5 October 2011
Digipak Back Design
For the base, where the CD will go on top off, I used the same image as the front cover, only without the band name. I think this will work well because it is simple yet effective. For the back cover, I have chosen to not have any images (other than The Coral's record label Deltasonic's logo) but only colour, using yellow and blue which are quite appealing, with the yellow being non-gender specific. In terms of text I thought it would be best to include some reviews - which I took from Amazon.com to help self-promote the product.
Digipak Booklet Inside Design
For the inside to my booklet, I edited one of my photographs in order to make it look different to the others and then included the lyrics as common in conventions of digipaks.
Digipak Booklet Outside Design
The outside design for my booklet will have the front of the booklet being the front of the digipak as a whole. Here it is shown on the left - this is the net of the booklet with the fold in the middle. This image is a photograph I have taken of fortunate holes in the wall - which to me looked like faces (they appear to be where the speaker systems used to be fixed to the wall). I felt that they were quirky enough to be included on the digipak. The font that I have used for the band's name is actually called coral font and I found it on the internet.
Tuesday, 4 October 2011
Digipak Research - The Hoosiers "The Trick To Life"
This is The Hoosiers debut album "The Trick To Life". They released the same album in a variety of colours (here pictured in yellow and red) which allowed the audience to choose which colour they would prefer. The artwork remained the same for the covers despite the different colour. The art appears to be quite random, which helps to link to the style of the band and reflect the uniqueness of the music.
In the booklet, for each of the songs, they have the lyrics. On each page they have similarly-styled artwork to the cover, which is linked to the themes/narrative of the song - in a very creatively interesting way. For every double page, the colours of each of the artwork is contrasting and outstanding.
For the back of the pack, it uses the same artwork as on the front, only here the detail is in white. In the middle of the artwork the song names are listed in the same font that is used as a house style font throughout the digipak.
In the booklet, for each of the songs, they have the lyrics. On each page they have similarly-styled artwork to the cover, which is linked to the themes/narrative of the song - in a very creatively interesting way. For every double page, the colours of each of the artwork is contrasting and outstanding.
For the back of the pack, it uses the same artwork as on the front, only here the detail is in white. In the middle of the artwork the song names are listed in the same font that is used as a house style font throughout the digipak.
Digipak Research - The Fray "The Fray"
This is The Fray's second album, which is self-titled. Their digipak includes a front and back cover, and also they have a booklet inside of the cover. Within the booklet, there are the lyrics to each of the songs. For each of the songs there is a different image in the background, however the same house style is adopted - the same font and size and graphological positioning of everything. For the front of the booklet (the cover of the CD pack itself), they have used lighting in the shot effectively. This was something that had been used well in their first album (How To Save A Life) and have adapted it from the lightbulb they used then, to these lighting bars which are used to spell out the band name. There is a two in the frame, above the title, which could show that the location of this hot is a station perhaps, which also links to the movement of the people in the shot - the blurred effect of the people who were moving. This shows them to be out of focus and showing them going too passed the lights but not really taking notice. But the number two is also representative that this is the second album.
On the back, it uses the back of the wall that is in the background of the front cover. This graphic match works well with the fact that the front cover is the reverse side of the back cover. Dealing with the lights again, all of the song titles are written in the same lettering type as the word "FRAY" was on the front, only a smaller size in order for it all to fit on the page.
On the back, it uses the back of the wall that is in the background of the front cover. This graphic match works well with the fact that the front cover is the reverse side of the back cover. Dealing with the lights again, all of the song titles are written in the same lettering type as the word "FRAY" was on the front, only a smaller size in order for it all to fit on the page.
Thursday, 29 September 2011
Focus Group Reaction
In class I proposed my key ideas and the direction I wish to take with my video and got some useful responses:
Questionnaire Results Summary
From my questionnaire I found that the majority of people enjoyed creative and interesting videos (as I expected) and that popular songs (in the charts and also on the radio) gain so much popularity because of their video. Memorable videos keep audiences going back to watch it over and over again, and the most effective seem to have some form of narrative spliced into it.
The general consensus was that my ideas were good, however some response I did get back was to not make it too funny, and concentrate on the story-telling more. As a random element that may be unexpected, I now plan to include a cutaway to some Lego Indian Jones The Video Game in order to link to a particular lyric in the song.
The general consensus was that my ideas were good, however some response I did get back was to not make it too funny, and concentrate on the story-telling more. As a random element that may be unexpected, I now plan to include a cutaway to some Lego Indian Jones The Video Game in order to link to a particular lyric in the song.
Wednesday, 28 September 2011
Intertextuality
In my music video, I will be looking to include a lot of intertextual references of other media products, such as films and other music videos.
- johnny english (abba "does your mother know sequence")
- snow patrol "chasing cars" video
- johnny english wearing different costumes in preparing to go out (comedic effect)
- direct address to camera of opening eyes - Doctor Who
to be continued...
- johnny english (abba "does your mother know sequence")
- snow patrol "chasing cars" video
- johnny english wearing different costumes in preparing to go out (comedic effect)
- direct address to camera of opening eyes - Doctor Who
to be continued...
Questions To Include In My Questionnaire
What music videos do you like? Please give examples of songs and bands.
Why do you like these?
Do you prefer the random element to videos, or would you rather a creative narrative?
For my video that I am going to produce, I am using The Song "Dreaming Of You" by the band The Coral. My ideas involve creating a narrative to match the relationship themes of the song, but also including some humorous aspects. What are your thoughts on this?
Why do you like these?
Do you prefer the random element to videos, or would you rather a creative narrative?
For my video that I am going to produce, I am using The Song "Dreaming Of You" by the band The Coral. My ideas involve creating a narrative to match the relationship themes of the song, but also including some humorous aspects. What are your thoughts on this?
Props I Will Use
In my production I will use a lot of props, but they will mostly be things that I already own, such as; toothbrush, razor, sunglasses, mobile phone, headphones, alarm clock, bench, sofa, various costume, television, PS3, PS3 Controller, newspaper (an "i"), Rubik's cube, bed, mirror (for aid to acting - camera will act as mirror where audience will be watching from the mirror's view point). Pictures/a video showing most of the props to be produced soon...
Here it is:
Here it is:
Equipment I Need
People Involved
Locations For Filming
I intend to mainly use my house - particularly my bedroom and bathroom mirror. I will also use the outside area around where I live; in particular the corner of Mangotsfield Common by the steps, where there is a bench. I intend to match up shots from my sofa to this bench, and match in particular the lines. See video in props post.
Tuesday, 27 September 2011
Barthes Narrative Theory
Barthes says the narratives have complex and meaningful themes, but they don't necessarily have to be applied in a particular order (for example the beginning of the plot can be shown at the end - to keep the audience in suspense to enjoy the rest of the narrative.
This may be slightly relevant to my video in that I will not explain the beginning of the plot, so I will look to the section of the narrative that I will film to give the effect of what had happened before, and then they can come to their own conclusions as to what happens after.
This may be slightly relevant to my video in that I will not explain the beginning of the plot, so I will look to the section of the narrative that I will film to give the effect of what had happened before, and then they can come to their own conclusions as to what happens after.
Todorov's Narrative Theory
In Todorov's theory, there are five stages of a narrative:
1) There is an established equilibrium - where everything is 'normal'
2) There is a disruption to the equilibrium - from some form of action
3) There is then the recognition of the disruption
4) There is an attempt to resolve the disruption
5) The equilibrium is restored, or a new equilibrium is established
For my video, I will not cover all stages, but instead just be stage 3, with some of stage 4.
1) There is an established equilibrium - where everything is 'normal'
2) There is a disruption to the equilibrium - from some form of action
3) There is then the recognition of the disruption
4) There is an attempt to resolve the disruption
5) The equilibrium is restored, or a new equilibrium is established
For my video, I will not cover all stages, but instead just be stage 3, with some of stage 4.
Thursday, 22 September 2011
Categories of Music Videos
Narrative: this is a category of music video where some sort of story is trying to be told, not necessarily completely relating to the song lyrics or themes. It establishes character, setting and a situation. It can follow a Todorovian narrative, or any other narrative theory. This is a category of music video that I am keen to emulate.
Here is The Lazy Song by Bruno Mars, the alternate version, which incorporates a narrative and explores the message of the song.
Performance: this is a category where a live performance and/or more basic performance of the band. This is a very common type of video, where the band are shown playing the song, and can sometimes lack creativity. Here is Snow Patrol's You're All I Have, where the editing and shot variety is very effective at keeping the viewer interested.
Concept: these types of music videos are where a creative and often bizarre approach is taken to appeal to the audience. The Grammy Award for Best Concept Music Video in 1988 (which was only an award category for two years) was Genesis, with Land Of Confusion. This video is very unique as they managed to use the puppets from the programme Spitting Image, which was very popular at the time, and so added a lot of humour to the video and appeal to a mainstream audience.
Here is The Lazy Song by Bruno Mars, the alternate version, which incorporates a narrative and explores the message of the song.
Performance: this is a category where a live performance and/or more basic performance of the band. This is a very common type of video, where the band are shown playing the song, and can sometimes lack creativity. Here is Snow Patrol's You're All I Have, where the editing and shot variety is very effective at keeping the viewer interested.
Concept: these types of music videos are where a creative and often bizarre approach is taken to appeal to the audience. The Grammy Award for Best Concept Music Video in 1988 (which was only an award category for two years) was Genesis, with Land Of Confusion. This video is very unique as they managed to use the puppets from the programme Spitting Image, which was very popular at the time, and so added a lot of humour to the video and appeal to a mainstream audience.
Wednesday, 21 September 2011
Target Audience For My Video
For my music video, I have chosen a more mature audience than I first thought, young adults (17-24) - so that if I include intertextual references that they would understand it and also enjoy the song itself. The genre of my band is indie, so that will attract a fairly youthful adult anyway. My video will appeal to possibly a more male audience, who generally enjoy this type of music more. Also they are more likely to relate to the character I hope to portray in the video, through similar situations/experiences. Other interests for my audience, will be comedy films - not really big blockbuster type films - they gain more enjoyment of smaller productions made by independent companies. They will be the complete opposite to Rubicam and Young's Mainstream audience member, and have more choice and knowledge of less-high profile bands and music. A secondary audience will be the women of a similar age, who may see the character as more empathisable rather than relatable.
Wednesday, 14 September 2011
Existing Entertaining Videos
There are many very good, creative music videos that I have looked at before starting this project, and here are some examples and brief analysis to explain how effective the techniques they use are.
This is a video of the song "4 Chords" by the band The Axis of Awesome. The song itself is a compilation of a lot of other successful songs that use the same 4 musical chords. Within this video, the director, Adam Hammer and the band, try to reenact sections of the videos of the original songs, all for comedic effect (the band are a comedy-rock band, and use humour for all of their songs). They use a white background - which makes it easier to transition between songs/the action because the pace to the song is quite fast, so the action needs to happen in time to the music and switch onto the next section as the lyrics alter. They use a basic costume of black t-shirts which contrast with the white background, which puts all of the emphasis upon them. This also helps when more costumes and props (relevant to the original videos) are brought into the shots, to differentiate the song various lyrics - a clear flow to the video. Also, they use certain effects, such as the slowing down of the two shot of Lee and Jordan (whilst Benny sings the lyrics from The Calling's "Wherever You Will Go) because it references the original video for that song, where they slowed down some of the motion to emphasise the action. The intertextuality of all of the original music videos make this video particularly special and memorable. I will be looking to use a few pieces of intertextuality from other media texts, not just music videos, but film and television also, in order to grab the audience.
This video is of "Pork And Beans" by Weezer. In this video, the key grabbing feature is that it consists of a vast amount of internet sensations which are current and very popular with the youth of today. This helps to engage with a new, younger audience that the band hasn't always appealed to, despite their family-friendly reputation. With the purposes of the video being to entertain the audience, and also a secondary purpose to promote the band itself, it is very important that it grabs the audience and either makes them laugh or keeps their attention for the duration of the whole song. The variety of viral video stars that appear in the video help to do this, but also the shot types, and particularly the transitions and movement to the different characters. An especially great transition, is from 0.36-0.39, where a man in one shot, from the experiment piece throws safety goggles out of the shot, only to land in the next shot, on an animated viral character. This smooth transition is very cleverly edited to link the shots - and in turn linking them all together, to get the main theme and moral of the song, which can be summed up with on section of the lyrics - "I'm 'a do the things that I want to do - I ain't got a thing to prove to you". The whole idea about getting all of these very unique and popular people/talents together in one place helps to get that moral across - celebrating all things that are different and originalities. This use of making the moral a very key feature in the music video is something that I am very keen to emulate.
This video is an official alternate music video for "The Lazy Song" by Bruno Mars, starring Leonard Nimoy. The song is about feeling lazy and not doing much. Because Leonard Nimoy is an actor widely associated with his role in Star Trek, as Spock, there is a lot of Star Trek intertextuality, namely the Vulcan "Live Long and Prosper" hand gesture and also in particular, the sequence of shots showing Nimoy watching television, with his former Star Trek co-star William Shatner on every channel as he flicks through, so he turns the TV off (despite them having a good, long-standing friendship in real life - their on-screen characters didn't always see eye to eye). The video does not directly depict the narrative of the song, however, it does use a narrative to portray a similar lazy day. In the video Bruno Mars is not directly starring in it (although does make a cameo outside of the supermarket) and there is no shots of him singing the lyrics (although in the official main version to the video, he does). This is a technique that I will be looking to take for my production; to create a narrative to portray the theme/moral of the song without including the band, making a character that the audience can relate to, or on some emotional level, connect to. For example in this video, as a viewer I relate to the notion of not wanting to do much some days, and being lazy. I think that this type of video is quite effective, this video has currently over 5.2 million hits.
This video is "Last Leaf" by OK Go. OK Go are established as a band who use viral marketing from their unique and impressive music videos. Part of the impressive nature of the videos are the fact that they are performed in one lengthy shot - with no cutting or editing such as their videos for "This Too Shall Pass" (http://www.youtube.com/watch?v=qybUFnY7Y8w) and "Here It Goes Again" (http://www.youtube.com/watch?v=dTAAsCNK7RA&ob=av2e) which both of these are very effective in captivating an audience and providing fantastic entertainment and admiration. This video for "Last Leaf" in particular, has a creative method of capturing the audiences' attention through telling a narrative that links to the story in the lyrics of the song from artwork on slices of bread. After watching that for the first time, I was so intrigued by it, I watched it again, and then watched other videos by the band, which is what they want - gaining views and promoting themselves through their videos. The production of the "Last Leaf" video will have taken a large amount of time to prepare, with 215 loaves of bread being use - with a lot of slices needing to get engraved with the images. Also the filming, done by taking stills of each piece of the story, will have taken a lot of time to prepare the shot with the right slice, take the shot, then do the same for the next - it would have been very time consuming an require a great deal of patience. I wouldn't try to create something like this because I wont have the time to film it, or have the artistic ability to draw/engrave anything on any material.
This is a video of the song "4 Chords" by the band The Axis of Awesome. The song itself is a compilation of a lot of other successful songs that use the same 4 musical chords. Within this video, the director, Adam Hammer and the band, try to reenact sections of the videos of the original songs, all for comedic effect (the band are a comedy-rock band, and use humour for all of their songs). They use a white background - which makes it easier to transition between songs/the action because the pace to the song is quite fast, so the action needs to happen in time to the music and switch onto the next section as the lyrics alter. They use a basic costume of black t-shirts which contrast with the white background, which puts all of the emphasis upon them. This also helps when more costumes and props (relevant to the original videos) are brought into the shots, to differentiate the song various lyrics - a clear flow to the video. Also, they use certain effects, such as the slowing down of the two shot of Lee and Jordan (whilst Benny sings the lyrics from The Calling's "Wherever You Will Go) because it references the original video for that song, where they slowed down some of the motion to emphasise the action. The intertextuality of all of the original music videos make this video particularly special and memorable. I will be looking to use a few pieces of intertextuality from other media texts, not just music videos, but film and television also, in order to grab the audience.
This video is of "Pork And Beans" by Weezer. In this video, the key grabbing feature is that it consists of a vast amount of internet sensations which are current and very popular with the youth of today. This helps to engage with a new, younger audience that the band hasn't always appealed to, despite their family-friendly reputation. With the purposes of the video being to entertain the audience, and also a secondary purpose to promote the band itself, it is very important that it grabs the audience and either makes them laugh or keeps their attention for the duration of the whole song. The variety of viral video stars that appear in the video help to do this, but also the shot types, and particularly the transitions and movement to the different characters. An especially great transition, is from 0.36-0.39, where a man in one shot, from the experiment piece throws safety goggles out of the shot, only to land in the next shot, on an animated viral character. This smooth transition is very cleverly edited to link the shots - and in turn linking them all together, to get the main theme and moral of the song, which can be summed up with on section of the lyrics - "I'm 'a do the things that I want to do - I ain't got a thing to prove to you". The whole idea about getting all of these very unique and popular people/talents together in one place helps to get that moral across - celebrating all things that are different and originalities. This use of making the moral a very key feature in the music video is something that I am very keen to emulate.
This video is an official alternate music video for "The Lazy Song" by Bruno Mars, starring Leonard Nimoy. The song is about feeling lazy and not doing much. Because Leonard Nimoy is an actor widely associated with his role in Star Trek, as Spock, there is a lot of Star Trek intertextuality, namely the Vulcan "Live Long and Prosper" hand gesture and also in particular, the sequence of shots showing Nimoy watching television, with his former Star Trek co-star William Shatner on every channel as he flicks through, so he turns the TV off (despite them having a good, long-standing friendship in real life - their on-screen characters didn't always see eye to eye). The video does not directly depict the narrative of the song, however, it does use a narrative to portray a similar lazy day. In the video Bruno Mars is not directly starring in it (although does make a cameo outside of the supermarket) and there is no shots of him singing the lyrics (although in the official main version to the video, he does). This is a technique that I will be looking to take for my production; to create a narrative to portray the theme/moral of the song without including the band, making a character that the audience can relate to, or on some emotional level, connect to. For example in this video, as a viewer I relate to the notion of not wanting to do much some days, and being lazy. I think that this type of video is quite effective, this video has currently over 5.2 million hits.
This video is "Last Leaf" by OK Go. OK Go are established as a band who use viral marketing from their unique and impressive music videos. Part of the impressive nature of the videos are the fact that they are performed in one lengthy shot - with no cutting or editing such as their videos for "This Too Shall Pass" (http://www.youtube.com/watch?v=qybUFnY7Y8w) and "Here It Goes Again" (http://www.youtube.com/watch?v=dTAAsCNK7RA&ob=av2e) which both of these are very effective in captivating an audience and providing fantastic entertainment and admiration. This video for "Last Leaf" in particular, has a creative method of capturing the audiences' attention through telling a narrative that links to the story in the lyrics of the song from artwork on slices of bread. After watching that for the first time, I was so intrigued by it, I watched it again, and then watched other videos by the band, which is what they want - gaining views and promoting themselves through their videos. The production of the "Last Leaf" video will have taken a large amount of time to prepare, with 215 loaves of bread being use - with a lot of slices needing to get engraved with the images. Also the filming, done by taking stills of each piece of the story, will have taken a lot of time to prepare the shot with the right slice, take the shot, then do the same for the next - it would have been very time consuming an require a great deal of patience. I wouldn't try to create something like this because I wont have the time to film it, or have the artistic ability to draw/engrave anything on any material.
Letter For Permission
Tuesday, 13 September 2011
My Final Song Decision
I have decided upon making my final product using the music by The Coral; "Dreaming Of You". I will express a narrative that gets the theme of the relationships for the song, but also I would like to input some humour that reflects the band and myself, and the inclusion of lots intertextuality. My initial ideas for some intertextuality include certain shots from Johnny English, but I will post about that separately at a later date in the planning stage when I have planned in detail.
The Killers "Change Your Mind"
There is no official video for this song, as it was never released as a single, so this is a live performance recording from a gig in Toronto.
Background information: the song appeared on The Killers debut album "Hot Fuss" in america, however was left out of the UK and Australian CDs. It was then added as a track to "Sawdust", a compilation album that they released, featuring other B-sides and cover versions to songs.
This video, A Dustland Fairytale (a song from their third studio album, Day & Age, has a clear meaning to the song - but the narrative in the video does not directly correspond with the lyrics in the song. I enjoy this aspect of the video, because it highlights perfectly that there are the two different methods of getting across the meaning of the song - through the audio and and he visuals. This video was directed by the director Anthony Mandler, who has oddly done a lot of work with Rihanna, but also did other videos for The Killers; "Tranquilize" and "When You Were Young".
As entertaining and memorable music videos go, "Spaceman" by The Killers is one of the best:
Because of the bizarre nature of the song, the video (directed by Ray Tintori, who has become a very well established music video director for strange and unique videos) the video needed to have a strange, close to surprising impact on viewers. This is achieved by location/situation, and especially by the costume, with singer Brandon Flowers wearing a red, feathery, loud outfit, which is very difficult to describe, so here is a screenshot:
Monday, 12 September 2011
The Fray "All At Once"
This video is the official band video of the song, and is basically a compilation of shots taken from the band's tour - on and off stage. As the pace of the song decreases, the shot transitions slow down, and then speed up as the song increases in tempo. The majority of the video is in black and white, which gives an older effect to it, and also it seems to present the band as quite traditional, yet also honest and wholesome - to be quite black and white in general: plain and simple. Colour is used to add bits of vibrancy and excitement into appropriate sections of the lyrics.
Background information: the song was released in June 2007 and the footage for the video was taken on the gig at the Tweeter Center in Mansfield, Massachusetts. The video launched on VH1's VSpot Top 20 Countdown, and it reached No.6.
This song "Over My Head (Cable Car)" is from the same album as "All At Once" and this official video is depicting a narrative that the lyrics of the song have - it was written by Isaac Slade, the lead singer and pianist of the band, about a personal experience he had with his brother, Caleb (Cable Car). Because of this, the video is set at the time of the argument in high school, so the actors (other than the band) in the video needed to be kids who looked similar to them. The main character in the video, representing Isaac, is his younger brother, Micah.
A lot of the songs by The Fray are full of emotion and personal experience, with another example being How To Save A Life (from the album of the same name, the same as All At Once and Over My Head).
In this video in particular, the emotion of the song is a very clear theme, and so was explored very well using a variety of shot types, changing angles and also a varying tempo to the transition between shots, as and when the tempo of the music changes. Direct address to the camera is a technique that is used very effectively, as it forces the audience to interact with the themes of the video - to empathise and also share in the sadness that they feel.
In all three videos, the band are in the video, and the theme/message of the song is very important, so is well linked to in the respective videos.
The Coral "Dreaming Of You"
This is the official video for the song, and it sets a relatively humored tone, using costume, props and location very effectively to create the tone. The video doesn't have much of a strong narrative, whereas the lyrics to the song has a good narrative to it. If I do produce a video for this song, then I would be looking to explore the narrative a bit more, but still have slight pieces of humor, that reflects the style of the band, and also my own personality.
Background information: released as a single on 7th October 2002, it was the second song to be released from their first album, self titled "The Coral". It is a playable song on the video game "Lego Rock Band" and has also been included in Radio 1's Live Lounge album (which was a live recorded version). It was notably used in a series two episode of Scrubs, called "My Monster", and this is how I discovered my enjoyment of the song, and then, by extension, the band and their other songs.
This is another song by the same artists, The Coral, from the same album. This song also has a narrative and emotion, that is only really explored through the lead singer, when they show medium close-ups of him singing. This video seems to use a stop motion technique to create a retro and quicker feel to the video. This effect is also used in this other song:
In all three of these example videos the band and their instruments are prominent, but they don't seem to really have narratives.If i choose Dreaming of You, then I will be looking to not include the band (mainly because I wouldn't be able to get hold of them) and focus on a narrative video, which would link well with the lyrics of the song.
Conventions of Music Videos
Intertextuality - the inclusion of links to other media forms or events. Can be from films (which may come from the theme or similar narrative of song) or other music videos that are effective, and the band want to emulate them.
Genre - gets reflected in the mise-en-scene, costume and the general tone/atmosphere of the video.
Camera Angles and Movement - tend to surround the lead singer, as they seem to be the 'personality' of the band and the figurehead that the public recognise as brand identity.
Costume - affects the mood and narrative.
Editing - sorts out the pace of the video and organises the chronology.
Genre - gets reflected in the mise-en-scene, costume and the general tone/atmosphere of the video.
Camera Angles and Movement - tend to surround the lead singer, as they seem to be the 'personality' of the band and the figurehead that the public recognise as brand identity.
Costume - affects the mood and narrative.
Editing - sorts out the pace of the video and organises the chronology.
Hebdige's Theory of Subcultures
This is where subcultural audiences have a sort of identity and the music videos identify this audience and appeal to them using particular objects and things that are strong in their subculture. With the increase in multi-platform branding, producers are looking to appeal to these subcultures and defined markets to gain particular relations to audiences.
Mulvey's Theory of Music Videos
This is the theory that women are shown in media texts as objects - as a male would voyeuristically see a female. This is referred to as the "male gaze". This is applied to music videos when the female singer/artist is made to look sexy and desirable, thus promoting the song and herself. This is something that the record company will be trying to encourage in order to make more money and get the artist more popular.
For example, Pixie Lott has had this image created for her in her music video, here shown in her video for "All About Tonight":
For example, Pixie Lott has had this image created for her in her music video, here shown in her video for "All About Tonight":
Goodwin's Theory of Music Videos
- The music videos show some genre characteristics. IE bands that are from the rock genre will generally have live performance in their videos somewhere.
- There is a match of the visuals to the lyrics. IE the video has a narrative and in some respect relates to particular lyrics.
- There is a match of the visuals to the music. IE the mood of the song is reflected in the video through action.
- Recurring requirements made by the record label to promote the artist through key selling points. IE a lot of close-ups (or shots in general) of the lead singer who is clearly identified as the leader of the band and is a key selling point to the success of the brand.
- Voyeurism of females. IE objectification and watching of women.
- Intertextuality (even if it's in just a small way). IE using existing techniques or action that the audience can relate to something else.
- There is a match of the visuals to the lyrics. IE the video has a narrative and in some respect relates to particular lyrics.
- There is a match of the visuals to the music. IE the mood of the song is reflected in the video through action.
- Recurring requirements made by the record label to promote the artist through key selling points. IE a lot of close-ups (or shots in general) of the lead singer who is clearly identified as the leader of the band and is a key selling point to the success of the brand.
- Voyeurism of females. IE objectification and watching of women.
- Intertextuality (even if it's in just a small way). IE using existing techniques or action that the audience can relate to something else.
Narrowing Down My Choice of Music Video
Having making my early selection of songs to make a video for, i have narrowed it down to three which i shall now look at in more detail in order to make my final decision. in the following posts, i shall look at the existing videos for these songs, and other music videos that have been made for the band for other songs that they have released.
Research Into Music Videos
The best way to access music videos is through the internet, on websites such as Youtube. There are also a lot of music channels on different types of television providers. The main purpose of having a music video for the song, is to promote the band and the song, to increase publicity and awareness. Because of this it is important to create something very artistic and engaging, to keep audiences interested and re-watching the video. If a music video has humour or something particularly unique, then they stand a greater chance of capturing the audience. This will also help to promote the band through word of mouth - with people bringing it up in conversation as an interest.
Music videos became more popular in the early 1980s when it reached out to a mainstream audience through the creation of the american television channel, MTV - with 24-hour a day music videos. Bands like Duran Duran and Adam and the Ants profited greatly from producing music videos for television.
Music videos became more popular in the early 1980s when it reached out to a mainstream audience through the creation of the american television channel, MTV - with 24-hour a day music videos. Bands like Duran Duran and Adam and the Ants profited greatly from producing music videos for television.
Sunday, 11 September 2011
Initial Song Ideas For Music Video
Initial song ideas for music video:
The Coral; Dreaming Of You – 2:20
http://www.youtube.com/watch?v=QXt723fN1ss&ob=av2n
One of my favourite songs; I should be able to fit a narrative to the song, based around one single character.
The Killers; Change Your Mind – 3:13
http://www.youtube.com/watch?v=P-mW_0TUSy4
My favourite band; a good solid song that could have a couple of narratives placed to it.
The Fray; All At Once – 3:49
http://www.youtube.com/watch?v=5iD_xaJeNIs&ob=av2n
One of my favourite songs; could be a challenge to keep the audience engaged for the full length of the song.
Scouting For Girls; On the Radio - 3:28
http://www.youtube.com/watch?v=caZXLYTnaus
A good and bouncy song; might be a bit of a problem for shooting the video – the song references the summer, whereas the time that we have to film will be in the autumn.
The Axis of Awesome; How To Bake A Scone – 1:15 (actual song length – linked video has extra intro)
http://www.youtube.com/watch?v=cvaMC6pcvQY
A very funny song, a parody of The Fray’s How To Save A Life; unfortunately, it is a very short song, and a video would be limited, and I would not be able to exhibit a vast range of techniques.
The Coral; Dreaming Of You – 2:20
http://www.youtube.com/watch?v=QXt723fN1ss&ob=av2n
One of my favourite songs; I should be able to fit a narrative to the song, based around one single character.
The Killers; Change Your Mind – 3:13
http://www.youtube.com/watch?v=P-mW_0TUSy4
My favourite band; a good solid song that could have a couple of narratives placed to it.
The Fray; All At Once – 3:49
http://www.youtube.com/watch?v=5iD_xaJeNIs&ob=av2n
One of my favourite songs; could be a challenge to keep the audience engaged for the full length of the song.
Scouting For Girls; On the Radio - 3:28
http://www.youtube.com/watch?v=caZXLYTnaus
A good and bouncy song; might be a bit of a problem for shooting the video – the song references the summer, whereas the time that we have to film will be in the autumn.
The Axis of Awesome; How To Bake A Scone – 1:15 (actual song length – linked video has extra intro)
http://www.youtube.com/watch?v=cvaMC6pcvQY
A very funny song, a parody of The Fray’s How To Save A Life; unfortunately, it is a very short song, and a video would be limited, and I would not be able to exhibit a vast range of techniques.
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